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Wednesday, July 01, 2023

First Scottish store in Edinburgh for Brora

Brora, the cashmere brand much loved by celebrities like Sienna Miller, Julia Roberts and Gwyneth Paltrow, is to open its first Scottish store in Edinburgh.

The company, which specialises in cashmere with a contemporary twist, is leasing a 2,537 sq ft store at 48 Frederick Street at a rental of 38,000 per annum.

Represented by property agents Cushman & Wakefield, Brora has signed a 10 year lease incorporating a rent review with a tenant?s break option at year five.

Brora sells cashmere which has been dyed and knitted in Hawick and has eight stores south of the Border but until now hasn?t had a retail presence in Scotland. Known for their quirky and colourful window displays, its stores are hugely popular with fashion editors and cashmere fans of all ages.

Set up by Victoria Stapleton who grew up in the Borders, Brora was originally a mail order operation before opening its first shop in London in 1995. Most famous for its distinctive cropped cardigans, stripy knits and cashmere baby clothes, Brora specialises in contemporary cashmere in a range of unique colours.

Victoria said: "After years of searching, I am thrilled to have found the ideal site for our first Scottish store in the heart of Edinburgh. I am looking forward to bringing our stylish Scottish cashmere back to its roots and introducing the full clothing collection to a new audience as well as making it easier for our loyal Scottish based customers at Brora."

The Edinburgh Brora store is expected to open in early August and is already recruiting for staff.

Isla Monteith of Cushman & Wakefield, which found the Frederick Street premises for Brora, said: "This is great news for Edinburgh as it demonstrates that despite the current economic climate and the disruption caused by the ongoing tram works, high profile brands are still acquiring premises in the city centre.

"Brora has had its sights set on Edinburgh for some time and was delighted to find great premises right in the heart of Frederick Street near other upmarket brands such as Cath Kidston, Jigsaw, Cruise Clothing and Jane Davidson."

David Matthews at Links CPC representing the landlord said: "From first meeting Brora, the premises seemed a natural fit for showcasing high quality cashmere products. We are delighted with the letting and believe that Brora will compliment the city centre fashion offer and be a magnet for shoppers into this part of Frederick Street, complimenting neighbours such as Berketex, Ede and Ravenscroft, Cafe Rouge and Dickson Reid Hairdressers."